Business Wire brings us a release from the Mobile Marketing Association, featuring new data from their third-annual Mobile Attitude and Usage Study.
Particularly relevant to the world of Voice to Text and Visual Voicemail, is that “54 percent of 13-34 year olds use SMS for social networking, while 44 percent of 13-34 year olds said they use text messaging for flirting or dating…”
Also noted in the survey results: “Teens and young adults use text messaging more than any other demographic. People ages 13-24 send and receive the most – more than 50 messages per week – while half of all survey respondents use text messaging at least once a week.”
And one last thing we found interesting – “Sweepstakes and voting campaigns are the most widely used types of mobile marketing. The second most common type is receiving alerts about products, services, accounts.“
All of this data points to a single trend – More people are using SMS more often, for more types of services. Receiving SMS Text versions of Voicemail is already rapidly rising, and all signs point toward it continuing its ascent.
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