Archive for the ‘Mobile Research’ Category

Do you Browse the Web on your Phone more or less than the Average Person?

Wednesday, May 28th, 2008

Ok, so think about how many times a month you browse the web on your smartphone?  Every week, every day? And do you just take a quick glance, or are you using it for a significant period on the bus, at the airport, or somewhere else? How many hours total does it add up to per month?

Well, if you said anything more than 4.6 hours, then you are an above average Smartphone browser and thus, deserve to upgrade your device.  According to this story from MarketingVox, based on research from our friends at mMetrics, 4.6 is the magic number in the U.S. (2.5 in Britain.)  If that sounds high, it should, because it’s a full 89 percent increase year over year.  Consequently, mobile pageviews have increased 127 percent.

Checkout the whole story at MarketingVox.

Mobile email use increasing - Growing to $212 billion by 2013

Tuesday, March 25th, 2008

Here’s an interesting report which we found at David Siecker’s blog.  The article quotes a study from ABI research.

David seems interested in Voice-to-Text, starting with Jott.  His analysis is great, but we think he should do a little research on Voicemail to Text companies too…

New Mobile Phone Statistics are Promising For Voice to Text Services

Tuesday, November 27th, 2007

gv-2.jpgBusiness Wire brings us a release from the Mobile Marketing Association, featuring new data from their third-annual Mobile Attitude and Usage Study.

Particularly relevant to the world of Voice to Text and Visual Voicemail, is that “54 percent of 13-34 year olds use SMS for social networking, while 44 percent of 13-34 year olds said they use text messaging for flirting or dating…

Also noted in the survey results: “Teens and young adults use text messaging more than any other demographic. People ages 13-24 send and receive the most more than 50 messages per week while half of all survey respondents use text messaging at least once a week.”

And one last thing we found interesting - “Sweepstakes and voting campaigns are the most widely used types of mobile marketing. The second most common type is receiving alerts about products, services, accounts.

All of this data points to a single trend - More people are using SMS more often, for more types of services. Receiving SMS Text versions of Voicemail is already rapidly rising, and all signs point toward it continuing its ascent.